A Liquid Investment

Many people think about managing their household finances as if the household were a small business. That is to say, they know that household income minus living expenses equals profit or savings. But most purchases for the home are not evaluated the same way a small business would evaluate them. Businesses think of equipment purchases in terms of “Payback Analysis” and “Return On Investment.” Business leaders demand to know how quickly the business will obtain through operating cost savings the full return of the initial purchase price, and they want to know the expected percentage rate of return from the investment of precious capital.

The purchase of a point-of-use drinking water filtration system for the home readily lends itself to just this kind of hard-nosed business investment evaluation process.

Payback Analysis

If you are buying bottled water for home use, there is a steady stream of your cash being expended to buy drinking water. A family of four, consuming the minimum recommended quantity of drinking water each day (i.e., 64 ounces per person), drinks 60 gallons of water each month. At an average price per gallon of 79¢ (not including sales tax and delivery costs) for bottled water, the household spends more than:

A Multi-Pure® point-of-use drinking water filtration system will deliver a gallon of fresh, clean water to your home for about 8¢ per gallon (based upon the $59.95 cost of a Multi-Pure® Model CB6 replacement filter divided by its rated capacity of 750 gallons). In a direct comparison to the bottled water costs outlined above, the savings from using a Multi-Pure® point-of-use water filtration system is:

Using the $399.95 list purchase price of the Multi-Pure® Model MP 750 SB Stainless Steel Unit for the payback analysis, the initial purchase price of a point-of-use drinking water filtration system is paid back to you in full in less than 10 months! ($399.95 / $42 monthly savings for a family of 4) After the initial 10-month payback period, your family is saving the full $42 each and every month.

Return On Investment

Using the numbers outlined above in the Payback Analysis, an initial cash expenditure of $399.95 produces a savings of $504 the very first year for a family of 4. This represents a return on your initial investment of 126%! ($504 / $399.95) Compared to the annual rate of return that you currently receive on your personal savings or investment accounts, or even the yearly growth you are realizing from the appreciation of your home, the purchase of a Multi-Pure® point-of-use drinking water system is a very attractive investment. And the savings you realize in future years is 100% yours because the full purchase price was completely recovered in the first year! You simply have a 8¢ per gallon operating expense for a household appliance with a lifetime warranty.